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Master
Aesthetics
Marketing
WITHOUT THE GUESSWORK
How do top med spas & plastic surgeons scale into multi-million dollar successes?
They grow using marketing data, proven frameworks, & conversion optimization.
You might be spending on ads, content, maybe even an agency or consultant… but your revenue isn't growing enough.
Maybe you’re not sure what’s actually working, which offers attract high-spending patients, or why numbers don’t add up. And when you ask your “marketer” for answers, you get vague explanations, confusing reports, or advice from a 3rd-party who’s never actually worked within a practice. So you end up wasting money and time guessing — hoping something sticks — instead of knowing exactly what is driving your revenue.
​Here’s the Good News: You Don’t Have to Figure It Out Yourself
The Aesthetics Growth Lab combines data-driven analytics, conversion strategy, and hands-on done-with-you consulting that gives you clarity, control, & real results.
We help practices:
✦ Audit your current marketing & pinpoint hidden revenue leaks
✦ Make sense of your data to form smart strategies
✦ Implement modern methods to grow 7-8 figures in revenue
✦ Increase profit without increasing ad spend
✦ Use proven systems to get ahead & scale
✦ Maximize ROI & cut what’s not working
✦ Build high-converting campaigns for injectables, memberships, & high-ticket treatments to fill your calendars with ideal patients that actually show up
PERFECT FOR YOU IF YOU…
✓ Manage a med spa or plastic surgery practice
✓ Want to apply proven frameworks to grow multi-million $$$
✓ Want to increase bookings without wasting money
✓ Are ready to advance your marketing skills to drive revenue, not just hear “tips”
NOT FOR YOU IF…
✗ You want a get-rich-quick scheme or quick fix
✗ You aren’t ready to take action on your marketing
✗ You aren’t committed to putting in the work
The Aesthetics Growth Lab is
Meet Sheena Novak
Sheena Novak is a sales and marketing strategist trusted by some of the most recognizable names in medical aesthetics and wellness. With over 8 years of hands-on experience, she has helped scale aesthetics and wellness brands into multi-million-dollar businesses — overseeing hundreds of thousands of dollars in marketing spend and driving real, sustainable revenue growth. She has worked behind the scenes with industry leaders like LaserAway, Beverly Hills MD, and alongside top global marketing directors from Fortune 500 companies, where she studied what actually works and brought those strategies to the aesthetics space.
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What sets Sheena apart is her ability to take complex data and turn it into clear, measurable business decisions that make sense for busy owners and managers who want to feel more in control of revenue growth. She combines proven frameworks with everyday execution to help aesthetics and wellness practices stop guessing and start growing with intention. Today, Sheena empowers practice owners and in-house teams to confidently succeed with sales and marketing, rely less on agencies, reduce inefficient spending, and build predictable growth systems using their own data. Her approach is strategic, insightful, and collaborative — much like working with a trusted friend who has your business's best interest at heart.
Asteta Marketing was built from scratch and is backed by proven success.
Inside The Aesthetics Growth Lab, I'll be with you every step of the way, answering questions, reviewing your content, and holding you accountable until you hit your goals.
― SHEENA NOVAK, FOUNDER
Let’s review your current strategy, uncover hidden opportunities, and map out a growth plan that fills your calendar with high-spending patients.
Book a Free Strategy Call
We accept limited new practices each month. See if you qualify.
The Aesthetics Growth Lab
HOW IT WORKS:
1
AUDIT & DATA ANALYSIS
We analyze your ad campaigns & conversion funnels to see what’s really working, then give you data & strategy reports to uncover revenue leaks and untapped opportunities. No fluff, just insights.
2
STRATEGY & FRAMEWORKS
Receive a fully customized marketing roadmap, using conversion frameworks and dashboards proven by top 8-figure aesthetics brands. You’ll learn marketing like a pro, apply proven processes, & build systems that fill your calendar with ideal customers. Our hand-holding lets you launch campaigns with our guidance, follow best practices, & track data performance.
3
DONE-WITH-YOU IMPLEMENTATION
Consulting on-demand, so you never feel lost with your marketing again. We implement together with daily feedback and support, weekly strategy sessions, & optional workshops to advance your skill.
FAQ
Q: Is this for newer practices or established ones?
Both. Our frameworks adapt to your current stage and goals.
Q: Will I need to implement everything myself?
No – you’ll get dashboards, Fortune 500-level data templates, hands-on workshop support, and live 1:1 executional trainings. We guide you step by step.
Q: How advanced is this training?
This is strategic growth, not beginner-level marketing tips. However, teachings are designed to simplify advanced marketing, while staying beginner-friendly. The purpose is to guide you step-by-step to advance your marketing expertise.
Q: I’ve tried marketing consultants before. How are you different?
We specialize exclusively in aesthetics practice marketing, and bring clarity through deep data analysis, full marketing assessments, proven strategy recommendations, and executional guidance. We take on limited clients to make sure every clinic partner gets the hands-on support they need to master aesthetics marketing.
Q: How is Asteta different from an agency?
We don’t just “do” your marketing — we make you the expert. You’ll understand what’s working, why it’s working, and how to keep scaling.
Q: Are these recordings or live calls?
These are live! We hold weekly 1:1 meetings by phone and video call to present the data, uncover new insights, and discuss the strategy ahead. We also give live, on-going feedback as marketing workshop assignments are completed.
Q: Will this require new software?
No. You can implement this framework using the existing platforms that your practice already uses. We may give some modern software recommendations throughout the trainings that may have some costs associated, but these are not mandatory.
Q: Is there a pitch?
At the end, we’ll share how to continue implementation support — only if it makes sense for your goals and if we consider your practice a fit.
